I've spent 18 years building the demand machines that move real businesses — and increasingly, embedding AI into every layer of that work. I'm a practitioner-turned-integrator: I don't just use AI tools, I architect the systems that make them compound. Funnel marketing, paid media at scale, and AI integration aren't separate disciplines to me — they're the same playbook, running on better infrastructure.

At iLoveKickboxing, I built the entire performance marketing operation from scratch — growing from 3 locations to 435 across three countries, hiring and managing a 10-person in-house team of account managers, designers, copywriters, and programmers, and running the full ad network for every franchise location. The majority of $60M+ in career ad spend ran through that operation during the company's rise to a nine-figure valuation.

Most recently as CMO at Spark Membership, I applied that same discipline to 2,000+ businesses nationwide, contributing to a nine-figure exit. Today I'm building DealStratum — a vertical CRM and AI-powered broker outreach platform for ETA investors and search funders — advising growth-stage companies, and open to the right executive role where AI integration is part of the mandate. Bilingual in English and Spanish. Based in Florida.