// 03 — resume
18 years.
Two exits.
Performance-driven marketing executive scaling multi-location brands and SaaS companies. $60M+ in paid media managed. Seeking senior marketing leadership roles: CMO, VP Marketing, VP Growth, Head of Marketing.
Get in touch
18
Years Experience
$60M+
Paid Media Managed
2
Successful Exits
435
Locations Marketed
// experience
Where I've built.
Apr 2021 –
Apr 2026
Spark Membership
chief_marketing_officer
  • Led all marketing functions for a SaaS platform serving 2,000+ martial arts and membership-based businesses
  • Managed a $1–2M paid media budget with full attribution across Google Ads and Meta
  • Built and scaled customer acquisition programs with optimized LTV:CAC ratios across all channels
  • Implemented cross-channel attribution infrastructure enabling real-time budget decisions
  • Part of the executive leadership team through a nine-figure company acquisition
  • Drove market expansion and revenue growth through data-driven performance marketing strategy
9-figure acquisition
Dec 2023 –
Present
DLC Marketing & Consulting
founder_and_ceo
  • Founded and operate a full-service digital marketing consultancy serving SMB clients in English and Spanish markets
  • Provide paid media strategy, SEO, growth consulting, and AI-assisted marketing automation
  • Built internal AI tooling using Claude Code and the Anthropic API to accelerate client deliverables
2013 –
2018
iLoveKickboxing
head_of_digital_marketing
  • Managed $11M/year in paid media and SEO for 435 franchise locations nationwide
  • Led a team of account managers, editors, and copywriters across all franchise markets
  • Scaled organic visibility and paid acquisition across all franchise markets
3 → 435 locations
Oct 2018 –
Dec 2020
United Water Restoration Group
director_marketing_and_development
  • Revamped the full marketing strategy, driving double-digit organic growth across the franchise network
  • Built lead generation systems that directly increased the franchise unit sales pipeline
  • Led SEO, PPC, and custom application development to scale online presence
Jan 2020 –
Sep 2020
Madgicx
director_of_customer_success
  • Strategic account management for a paid social advertising intelligence SaaS platform
  • Drove client retention and ROI growth through systematic onboarding and optimization programs
2020
Bir.ch (formerly Revealbot)
director_of_customer_success
  • Led customer success for a Facebook and Google Ads automation SaaS platform
2013 –
2018
FC Online Marketing Inc
head_of_digital_marketing
  • Full-service internet marketing company serving the martial arts industry
  • Managed SEO deployment strategies and a team of marketing analysts
// skills
What I bring
to the table.
performance_marketing
Google Ads Meta Ads PPC Paid Social Programmatic Advertising $60M+ budget managed
seo
Technical SEO On-Page SEO Local SEO Franchise SEO at Scale Link Building
ai_and_automation
Claude Code Claude API Anthropic SDK Multi-Agent Orchestration MCP Servers Prompt Engineering
analytics_and_data
Attribution Modeling CAC / LTV Optimization Cross-Channel Reporting Google Analytics A/B Testing
product_development
Next.js TypeScript Node.js Fastify SQLite
marketing_strategy
Demand Generation Growth Marketing Brand Strategy Customer Acquisition Lifecycle Marketing
// ai-native products built
Ships code,
not just campaigns.
saas / ai-marketing
Omnitrain.AI
AI-native marketing automation platform.
ai / geo-scanner
IntegrationEdge.ai
AI visibility and LLM citation readiness scanner.
saas / m&a
DealStratum
M&A deal flow CRM with AI broker outreach.
saas / business-ops
NameCheck50
Multi-state business name availability search, built on Next.js and Stripe.
See the full build list →
// education
Business / Commerce, General
Farmingdale State College · Farmingdale, NY
location
Florida · Open to Remote
languages
English, Spanish (both native)
seeking
CMO · VP Marketing · VP Growth · Head of Marketing